Lead Automation for a Video Production Studio
![[Mango Media] Dynamic Pricing Calculator](https://cdn.prod.website-files.com/69b31c94bd7e769fb00f6b9d/69ba986af0d43160390bc5bf_mmm.avif)
Project information
Webflow-based lead capture and quoting automation(dynamic pricing calculator + CRM integration)
Webflow build
Conditional logic architecture
Pricing formula
Mailgun integration
Pipedrive integration
4 weeks
2024 – present
Project overview
Mango Media is a video production agency based in Dublin, Ireland. Their website was generating inbound interest, but quoting still relied on manual email back-and-forth, which slowed response time and created inconsistency. Skywwwards designed and built a Webflow-based pricing calculator that generates instant quote ranges, captures structured lead data, and automatically triggers the right follow-up through Mailgun and Pipedrive.
Beyond this specific project, we've been working with Skywwward across a number of different projects for quite a while now, and it's just been an exceptional experience. Their pricing is really on point, they're incredibly responsive, and obsessed with the detail — which obviously matters a lot — and the quality of their work is just outstanding. There's genuinely nothing I can fault. Would I recommend them? 100%. Anyone considering working with Skywwward, I'd say go for it without hesitation. Overall, it's a 10 out of 10 experience, and I can't thank them enough for everything they've done to help grow our agency.
Sean Nolan
The challenge
Manual quoting friction
Every quote required a phone call or email chain, which introduced delays and inconsistency which reduced conversion when prospects were ready to engage.
Complex pricing logic
Mango Media offers multiple service types and production combinations. The core challenge was mapping the branching logic and pricing formula so each answer path produced a realistic, meaningful quote range.
Sales time spent on early-stage qualification
Sales staff were investing time in low-intent conversations that could be handled automatically, reducing focus on closing and high-value follow-ups.
The solution
We built a conditional pricing calculator that guides visitors through a relevant question path, calculates a personalized quote range instantly, and hands the lead directly into Mango Media’s sales pipeline with automated follow-up.
Key elements of the solution
Conditional logic
that adapts questions based on earlier answers to keep the flow short and relevant
Instant quote
range delivered via automated email (Mailgun)
Booking link
included in the email to convert high-intent leads into scheduled calls
Automated follow-up
trigger when no booking is made, notifying sales to reach out
Lead creation in Pipedrive
on submission, with captured inputs mapped to the right fields
Tech-stack
Business impact
More qualified inbound leads
The calculator has been live for over a year and has generated a high volume of inbound leads by answering the first question prospects care about: price.
Higher intent before first contact
Prospects arrive with clear context and self-selected options, which supports Mango Media’s strongest point in the funnel: once they get on a call, they convert at a high rate.
Clearer demand signals
Users often complete the calculator multiple times to compare options, giving Mango Media clearer signals on budget sensitivity and service preferences before a sales conversation.
Hear it from our client
I'm delighted to say it was our best revenue year yet — we nearly doubled our revenue. The ads and the calculator go hand in hand: the ads bring in more traffic, and the price calculator is just such an effective lead magnet. Most clients now head straight to the calculator to get an instant estimate delivered to their inbox. From a commercial perspective, it's been absolutely invaluable.
